Pooling knowledge
A collaborative to gain marketing insight
The Collaborative Marketing Database
Marketing to the right target for the right product at the right time can be a challenge, especially without the research to support the decision-making process. Operated by Elliot Marketing Group, participating organizations use the Collaborative Marketing Database to determine the best customer prospects for their product campaigns. Elliott Marketing Group works with each organization to design, carry out and evaluate each campaign. The database is self-governed by the participating organizations who agree on a set of operating principles, and CPAC serves as the intermediary.
The possibilities are bountiful as participators identify best prospects for specific product offerings, test offerings, collaborate with other participating organizations on joint campaigns, and use the information to eliminate wasteful spending by avoiding marketing to households who are their least likely buyers.
The following organizations participate in the collaborative marketing database: Beck Center for the Arts, Cleveland Botanical Garden,
The Cleveland Museum of Art, The Cleveland Orchestra,
Cleveland Play House, DANCECleveland, Great Lakes Science Center,
Great Lakes Theater, The Music Settlement and PlayhouseSquare.
Made possible with the support of
the Cleveland Foundation, the George Gund Foundation, The John P. Murphy Foundation, The Kulas Foundation and the William J. and Dorothy K. O’Neill Foundation.
See Also
the Arts and Cultural Roundtable
Culture ADD
COSE Arts Network
Creative Compass
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